Designing the "look and feel" of your site is only one part of effective web design. Our writers and information designers structure and optimize your content for delivery to any media -- from print to Web to multimedia. We see the "big picture" -- the idea that your site is more than just a "web page." It's an intricate system that is equal parts branding, marketing communication and business software.
Elexicon provides a full range of information architecture services:
Information design
Information design encompasses identity design; user interface design; navigation design; content development for multi-media delivery; and the general structure and flow of information from one page to the next.
Content development
Elexicon's writers take an "information architecture" approach to developing right content for the desired audience. Copy is developed for different levels of interest -- from Web site "skimmers" to visitors who are looking for more comprehensive information.
Content management
Elexicon builds into its Web development process techniques and technologies that ensure your content is updated frequently and easily -- often from a single source file. "Content management" encompasses both methodology (copy writing and organization) and technology (content databases, XML, and PDF).
E-publishing solutions
Today's electronic publishing technologies enable you to "create once/publish anywhere." We create your content using information design techniques and Web technologies that allow delivery to a variety of formats: a Web page; a Help screen; a printed document; or a presentation.