Design
Information Architecture
Designing the "look and feel" of your site is only one part of effective web design.
Our writers and information designers structure and optimize the elements on a given
page to best suit the needs of your users. The goal is to keep them engaged with
of a flow of information going from one page to the next. We keep in mind the idea
that your site is more than just a "web page." It's an intricate system that is
equal parts branding, marketing communication and business software.
User Experience Design
You may think your site is about you and what you want, but you're wrong (at least
partially). Your site is about what you're users want and user experience design
is about how to provide that to them. Your users have a goal in mind when they arrive
at your site, and it's the job of the site to get them to that goal. We can meld
the user's goals with your business goals to ensure you're both getting what you
want out of your site.
User Interface Design
When designing a site or Web application, we concentrate as much on the usability
of the design as the look and feel. We ensure that your site is not only attractive
and compelling, but also easy to understand and use. If the user can get to their
goal, but it's a hassle, they're less likely to keep going. We can make sure goals
are not only attainable, but easily, so you don't lose customers to the next search
engine result.
Website Design
The best information architecture, user experience design and user interface design
won't get your site very far if the look-and-feel isn't great. Our designers can
give you that great look-and-feel that will have your users impressed and hooked
from the start. We're up-to-date on the best in current design trends and can offer
you a look that will set your site apart from the rest of the pack.
Usability Testing
This is where we tie it all—information architecture, user experience design, user
interface design and website design—into one package and deliver it for testing
by everyone involved, from our own usability experts to your team to the groups
of consumers. With those groups kicking your site's tires and taking it for a spin,
any kinks can be worked out and the best possible result achieved.