Our proven approach keeps our clients involved at every step in the design and development process. We begin by listening and then planning before we put a single pixel on screen. Once we're ready to create and engineer, we have a solid framework of "architectures" to work with: brand, message architecture, navigation, interaction, information and functional architectures. Misfires and false starts are kept to an absolute minimum. We remain mission-focused. This process is customized for each unique client and project, of course, but generally we always step through the following building blocks.
Strategy Laying the groundwork for project success
Discovery and definition of business objectives; Market analysis; Branding analysis; Business plan; Promotional plan; Identity system development and design; Project plan documentation and specifications.
Information architechture Drafting the project blueprint for usability & communication
User experience plan, site map, and navigation design; content plan; information design and user interface (UI) design; wireframing; usability modeling.
Creative Designing the look, writing the voice, defining the personality
Site design - branding and UI graphical elements; copy writing and editing; Flash animation design and storyboarding; illustrations and infographics.
Build Bringing it all together with proven techniques
HTML design and programming/scripting; Web graphics production; Flash production and programming/scripting; Web application development; testing - browser compatibility, functional, additional usability; initial search engine optimization.
Marketing Extending the life and value of the project well into the future
Ongoing interactive marketing and lead generation activities - launch promotion, member list building, and follow-up; content maintenance; e-mail marketing; e-newsletters; ongoing search engine optimization.