we're interactive architects.

we plan, design, build and grow your presence on the web.

Capabilities

interactive design

  • web sites
  • intranets, extranets
  • user interface design
  • social media

Information Architecture

  • content development
  • content management
  • search optimization
  • information design
  • usability

Application Development

  • flash animation, video
  • web applications
  • online demos & education
  • software integration

Integrated Marketing

  • e-mail, advertising
  • branding & identity
  • print & exhibit creative
  • technical communications

Blog

On Zuckerberg On Privacy On Facebook

May 14, 2010 - Matt

During my usual breakfast internet browsing, this piece by Social Beat’s Kim-Mai Cutler caught my eye. In the piece, Cutler attempts to formulate a best-guess of Facebook CEO Mark Zuckerberg’s position on privacy. Until Zuckerberg himself comes out with actual long-form comments on the issue, this is about the best we’ve got. And it’s not encouraging. Read more...

Email Marketing > Part 1: Why should we use Email Marketing?

March 23, 2010 - Chris

Email Marketing is still a very effective tool today, yet there are few resources out there which really cover all the bases when it comes to creating, sending, and tracking your email campaigns. Eventually, I’ll be posting a 4-part summary of my research and experience on creating effect email campaigns, delivering them to customers, and tracking them to ensure return on investment (ROI). This is Part 1, and details why you should use email marketing. Read more...

Conference Report: 2010 Michigan Agile and Beyond

March 16, 2010 - Chris

In software development—and large software projects in particular—there’s a pretty big problem. They fail too often. Far too many come in late, over-budget, and lacking any sort of maintainability. Read more...

Connect

twitter

elexicon: The world is changing drastically, quickly and constantly. Are you using the phone less or even hardly at all? http://fb.me/CH3c9dFY

elexicon: Pretty good stat for Grand Rapids. http://fb.me/EudSsw7q

elexicon: Very smart analysis of web design tools present and (possibly) future plus TONS of reader comments make this a... http://fb.me/xR4uCni1

elexicon: Ford did a terrific job with the new Explorer reveal via social media. Now about that Lions secondary... http://fb.me/Enm26Xoi