Elexicon is a web design and development agency founded in 1999 and based in Grand Rapids, Michigan.
We make the complex simple and the commonplace awesome.

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MWUX 2014: A Recap

Posted by: Calvin
MWUX 2014 in Indianapolis covered a lot of great territory, but the emphasis on learning and teaching really stood out. We consider ourselves lifelong learners, so this fell right in our wheelhouse. The changing digital landscape was also a big topic. Calvin attended the conference for us and breaks it down here. Read more
Time to clear up a misconception: handing a designer a blank slate does not put a project on the fast track to success. It's better to set smart parameters from the beginning, so the designer knows where the box is early on and can think outside it from there. In other words, in order for a designer to think outside the box, there has to first be a box. Read more
I’m always attentive to advertising and marketing and brands, and our agency is especially attuned to revamps and refreshes, keeping tabs on blogs like Brand New. Airbnb recently updated their branding and, in my opinion, has really nailed it. The animation explaining the evolution and meaning of their clever new “Belo” logo sums up their re-focused mission nicely. It’s a delightful ... Read more

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