Elexicon is a web design and development agency founded in 1999 and based in Grand Rapids, Michigan.
We make the complex simple and the commonplace awesome.

our work

about us

Deconstruct our DNA — our principles, process, and people — and discover what makes us who we are.

Elexicon Principles
principles & culture
Elexicon Services
process & services
Elexicon People

our blog: definitions

The nature, scope and meaning of our work.


“When forced to work within a strict framework the imagination is taxed to its utmost – and will produce its richest ideas. Given total freedom the work is likely to sprawl.” — T.S Eliot
One of the things I enjoy most about being a designer is having clients who trust my ability to create ... Read more
I’m always attentive to advertising and marketing and brands, and our agency is especially attuned to revamps and refreshes, keeping tabs on blogs like Brand New. Airbnb recently updated their branding and, in my opinion, has really nailed it. The animation explaining the evolution and meaning of their clever new “Belo” logo sums up their re-focused mission nicely. It’s a delightful ... Read more

On Google and MetaFilter

Posted by: Matt Saler
Last month, Matt Haughey of MetaFilter published a depressing piece on Medium about the status of one of the true stalwarts of the internet: his site is falling out of Google search results despite producing quality content and doing everything right while building one of the most respected communities on the web. Read more

our place

On your way to grab an IPA at Founders Brewing or catch a game at Van Andel Arena? Stop by — we're just a block away.

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